Just in time for the warm weather months, Shock Top Belgian Wheat introduces its latest seasonal beer, Shock Top Lemon Shandy, which will be available March 19 through the end of July.
Shock Top Lemon Shandy is a unique interpretation of a classic style – a refreshing and smooth wheat…
Following in its tradition of continually evolving the landscape of Tequila, Milagro Tequila today announced its latest product innovation, as it launches UNICO, a super premium, limited edition micro distilled joven blend. Available nationwide in extremely limited quantities, UNICO promises to challenge the category and set…
MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. Beginning this month, Miller64, previously MGD 64, will be available to consumers across the country.
The national re-launch of Miller64 –…
Gene Simmons, rock legend and media mogul, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews. The concept captures the excitement of live concerts in…
To commemorate the rum-making standards achieved by Bacardi 150 years ago, family-owned Bacardi Limited announces a first—the rarest BACARDI rum ever released, as a celebration of the expertise and craftsmanship in every bottle of BACARDI rum.
An unprecedented number of Maestros de Ron BACARDÍ (Master…
Molson Coors Brewing Co said on Tuesday it will launch Coors Light Iced Tea and other new products, as the beer company fights to win a greater share of the struggling beer market.
Molson executives said during a meeting with analysts that the new products should help spur sales so the company can put less reliance on cost-cutting to…
The makers of Bushmills® Irish Whiskey, one of the oldest names in spirits with hundreds of years of distilling tradition behind it, are proud to announce the launch of Bushmills® Irish Honey. This new, original blend was created with Bushmills® Original Irish Whiskey,…
Tap Hunter, a leading force within the craft beer movement that connects craft beer fanatics with the beers they love, the brewers who brew them and the locations that pour them, today announced a strategic partnership with Pintley, a leading beer recommendation website….
Jack Daniel’s announces that it has started a “drinking school,” and it’s not what most folks will think it is.
In fact, the “Jack Daniel’s Drinking School” is a new way to educate consumers about responsible consumption through an on-line based program…
Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. On the heels of its explosive success of Margarita, Sangria and White Cranberry Cosmo,…